Users can opt out of specific ads (see list below) at any time.

Ads look similar to user-generateduser-generatedContent created by users. stories, with "Ad" displayed next to the username. When users view stories from accounts they follow, ads may appear in between those stories and can be clicked on or skipped. Ads also appear in the Discover feed, resembling other news or media content, but are labeled "Sponsored" at the bottom.

To change the ads seen on Snapchat, users can: 

• Opt-out of activity-based ads.
• Opt-out of audience-based ads. 
• Opt-out of third-party ads and networks. 
• Opt-out of tracking (iOS users only). 
• Change the ad topics available. 
• Make changes to the Lifestyle Categories.

Users need to be 13 years or older.

Snapchat has age-related protections in place for teens to ensure they have an age-appropriate content experience while using the app. 

Snapchat’s default settings for teens include: 

• Contact settings for teens are set to friends and phone contacts only; they can’t be expanded to strangers. 
• Location sharing is turned off by default. If a teen decides to use the location sharing feature on the Snapchat MapSnapchat MapA virtual map where users can see the locations of their friends. Users check into a location or allow location tracking on their device., they can only share their location with individuals they are already friends with. 
• Sending teens regular reminders to check their privacy settings and account security. An in-app warning gets sent if someone a teen user doesn’t share a mutual friend with tries to contact them. 

• Teens must be mutual friendsfriendsUsers who have both agreed to follow each other. before they can start communicating with each other.
• Friend lists are private.
• Snaps sent between users are meant to be private, especially since snaps disappear after 24 hours after they were viewed. 
• Parents/caregivers using Family Center cannot view individual snaps.
• Snap offers Login Verification (a form of two-factor authentication) to help secure users’ accounts.

• ​​​No unfiltered news feedfeedOn social media platforms, a user’s feed (home screen) is created by an AI system that predicts what you will find valuable and relevant based on what you have paid attention to, liked, shared, or interacted with. They also suggest popular content and ads in your feed.; more public areas of the app (“For You/Discover,” and “Spotlight”) are curated and pre-moderated before content can reach a large audience.  ​​ 
• ​​​​​Confidential Reporting – Press and ​long ​hold on the piece of content and a menu will appear, then tap “report snap” to see a menu of options. Users can report a StoryStoryAn image or video that is posted to a user’s account and then removed after 24 hours., a Snap from another user, or a Snapchat account. By pressing on any Story, and tapping "Hide,” users can hide any Story they don’t want to see. They can also hide, report, or unsubscribe from content viewed on DiscoverDiscoverA list of recommended stories from publishers and creators on Snapchat.. Safety concerns can be reported on the web version of Snapchat too.  
• Users can anonymously alert Snapchat about a friend who may be at risk for self-harm. Snapchat states that it “shares resources to both the person alerting Snap to the situation and the person receiving the in-app support,” including a support page with self-harm and crisis hotline resources in over 20 countries and languages.  

• By default, friendsfriendsUsers who have both agreed to follow each other. must be mutual to ​begin ​communicat​ing directly with a teen user. ​ 
• Friend lists are private. 
• ​​Teens only surface as “suggested friend” to protect from strangers​.​​ 
• ​​​​​​​Teens receive an alert message when they are contacted by someone they don’t share a mutual friend with.​ 

Snapchat does not have nighttime settings.

Snapchat notifications can be turned off at any time by tapping your profile icon, selecting the gear icon and going to “Notifications.” 

Snapchat does not have nudges.

​​Snapchat’s Family Center is their set of parental controls that allow parents/caregivers to: 

• ​See who their child is friendsfriendsUsers who have both agreed to follow each other. with and who they have been messaging in the last seven days, including members of group chatsgroup chatsA text message chain that includes more than two people..​​​ 
• ​​​​​​​​Offers the opportunity for parents to confidentially report accounts that may be of concern.​​ 
• ​​​​​​​​View a teen’s Privacy and Safety settings​.​ 

Parents/caregivers cannot read or view their child’s snaps through Family Center. 

​​​​​​​To use Family Center, parents/caregivers must have their own Snapchat account.

For new members of Family Center, Content Controls are “ON” by default; those who joined Family Center in 2022 must turn “ON” Content Controls, which filter out suggestive or sensitive content. Parents can set limits on their children’s ability to view any sensitive content in Stories and Spotlight.

View additional details of Snapchat’s Family Center here.

Snapchat does not have time limits.

• Snapchat's Parental Controls (Family Center)