Advertisements frequently appear on Pinterest as regular content or pins. The key difference is ads will have include text at the bottom of the post indicating “Sponsored” or “Shop Now.” When users click on it, they will be directed to the brand’s website rather than a page on Pinterest.

Users can:

• Opt out of personalized ads on Pinterest. 
• Update data sharing preferences off Pinterest. 
• Update web activity preferences/Update mobile apps preferences. 
• Completely turn off personalization. 
• See Pinterest’s Help Center article on Personalization and data for more information. 

Pinterest restricts certain advertising content from being shown to minors, including: 

• Alcohol 
• Government-sponsored lotteries
• Brick and mortar casinos
• Housing, Employment and Credit ads
• Pharmaceutical manufacturers
• Prescription drugs
• Over-the-counter medicines
• Online pharmacies
• Medical devices
• Prescription telehealth providers
• Topical hemp seed oil products 
• Informational or brand content on CBD and hemp
• Financial products and services
• Aerosol paint
• Etching cream
• Tanning devices and services
• Body branding and piercing services
• Permanent tattoo or body art

Users need to be 13 years or older.

New users must provide a birthday. 

Private Profile: Teen accounts under 16 are private with no option to change their profile to public.  

When a profile is private, the profile won’t be discoverable, but a user can invite people to follow their account. 

If a user is under 16, their boards and Pins will only be visible to themself by default. The teen user can  collaborate on a group board with the people they know as long as they are old enough to have a Pinterest account. 

Comments: If a user is under 18, comments will be turned off automatically on Pins they create until the user is 18. Users can adjust this in comment settings at any time.

To learn more about teen safety options on Pinterest, visit Pinterest's Help Center. 

Home feed tuner: A user’s home feedfeedOn social media platforms, a user’s feed (home screen) is created by an AI system that predicts what you will find valuable and relevant based on what you have paid attention to, liked, shared, or interacted with. They also suggest popular content and ads in your feed. recommends Pins based on the creators they follow, and the users’ boards, topics, and browsing history. The home feed tuner lets users customize preferences based on: 

• Activity: Turn off recommendations based on Pins you have looked at. 
• Boards: Turn off recommendations based on specific boards. 
• Interests: Remove topics you no longer wish to see recommendations for. 
• Following: See and edit who you follow on Pinterest.  

Reporting: Users can report a Pin, comment, message, board or account that doesn’t seem right. Pinterest will remove or limit the distribution of content that contributes to an unsafe environment. A user will not be informed who reported them. 

Blocking: A user can block people or business accounts from followingfollowingUsers who like or choose to view another’s posts and content. , messaging, or interacting with the user’s Pins.

Messaging: Users under 16 can exchange messages with mutual followersfollowersUsers who like or choose to view another’s posts and content.  and may receive message requests from group board collaborators. As they get older, their settings will be adjusted to allow them to contact more people. While Pinterest’s default settings are designed to allow safe connections with people you know, users can change their settings at any time to make them more strict.

Follower Controls: If a user’s profile is private, they can share a unique profile link with people they want to invite to follow their account. A shared link will expire after three days or after it's used by five people. Users can remove followers and unfollow people at any time. 

Pinterest does not have nighttime settings.

You can manage the notifications you receive on Pinterest, by email, and by push notificationspush notificationsA short message from an app or platform that pops up on a phone’s main screen when the app is not being used. in your settings. 

Pinterest does not have nudges.

A parent/caregiver of a teen under 18 can set up a four-digit passcode to lock certain settings and provide guidance on their teen's Pinterest account. The passcode expires when the teen turns 18, and it can be turned off in settings at any time. 

Parents can enter their passcode to edit the following settings:

• Email
• Password
• Profile visibility
• Ads personalization 
• Messaging
• @Mentions
• Comments
• Shopping Recommendations

Pinterest does not have time limits.

• Emotional Health Resources: When people search on Pinterest for things like “stress quotes,” “work anxiety” or other terms that indicate they might be feeling down, Pinterest prompts them to explore a collection of emotional well-being activities people can do right from the app. These guided activities were created with the help of emotional health experts at Brainstorm, the Stanford Lab for Mental Health Innovation, and with advice from Vibrant Emotional Health and the National Suicide Prevention Lifeline.