Activity information from ad partners - This setting controls whether Instagram can show you relevant ads on Instagram based on your activity information from ad partners. If you turn off this setting, the ads you see may still be based on your activity on Instagram. They may also be based on information from a specific business that has shared a list of individuals or devices with Instagram, if Instagram matched your profile to information on that list.   

All ads must follow Community Guidelines and Advertising Standards. Instagram has additional policies in place for ads shown to teens (people under 18). For example, Instagram’s Advertising Standards prohibit ads about restricted topics, like alcohol, financial products, and weight loss products and services, to be shown to people under the age of 18. Additionally, Instagram limits the options advertisers can use to show ads to teens. For example, Instagram does not allow advertisers to select interests, behaviors, gender or activity on other apps and websites when choosing to show their ads to teens. Advertisers can decide to include teens in their audience based only on age and location.  

Advertisers have more options for showing ads to adults. Since advertisers have more options when reaching adults, these audiences will have additional Ad settings to manage their personalized ads experience.

Ads typically appear as regular user-generated posts. They are labeled as sponsored in the top left corner, just below the account holder’s name, and include a clickable link to a website at the bottom. Users can remove an ad from their feedfeedOn social media platforms, a user’s feed (home screen) is created by an AI system that predicts what you will find valuable and relevant based on what you have paid attention to, liked, shared, or interacted with. They also suggest popular content and ads in your feed. by clicking the three dots in the top right corner, allowing them to either hide or report the ad. Additionally, users can view why this ad was recommended based on their activity on the app, helping to personalize future ads in their feed.

Users will also encounter ads while scrolling through Instagram Stories of accounts they follow. They can choose to hide or report the ad by clicking the three dots in the upper right corner, or simply continue swiping to the next story.

Instagram’s content recommendation controls – known as  “Sensitive content control” – make it more difficult for people to come across potentially sensitive content. 

Teens AccountsTeens AccountsAccounts for teen users with certain default privacy settings, optional parental controls, and stricter content filters. Debuted in September 2024. are automatically set to “see less” sensitive content. Teens under 16 will need their parent’s permission to change this setting.

For teens 16-18, Instagram hides certain content that experts have said might be age inappropriate, even if it’s been shared by friends or people they follow. For example, content that discusses self-harm and eating disorders, or that includes adult nudity. 

Teen AccountTeen AccountAccounts for teen users with certain default privacy settings, optional parental controls, and stricter content filters. Debuted in September 2024. protections are turned on automatically for users age 13-16. Settings can only be changed with parental permission.

• Private accounts: With default private accounts, teens need to accept any new followers’ requests and people who don’t follow them can’t see their content or interact with them. This applies to all teens under 16 (including those already on Instagram and those signing up) and teens under 18 when they sign up for the app.
• Messaging restrictions: Teens will be placed in the strictest messaging settings, so they can only be messaged by people they follow or are already connected to. 
• Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore Explore A personalized feed of recommended content from accounts a user doesn’t follow. Ads are often included with user content.and Reels. 
• Limited interactions: Teens can only be tagged or mentioned by people they follow. The most restrictive version of anti-bullying features, Hidden Words, is automatically turned on, so that offensive words and phrases will be filtered out of teens’ comments and DM requests.

Instagram’s ranked feedranked feedInstagram personalizes a user’s feed by predicting how likely they are to do something with a post. The more likely the user is to take an action, and the more heavily Meta weighs that action, the higher up the user will see the post in their feed. Meta uses these five interactions to rank, including how likely the user is to spend a few seconds on a post, comment on it, like it, reshare it, and tap on the profile photo. prioritizes what they think you’re most likely to enjoy, and there are a number of ways you can shape your experience on Instagram and see more of what you want on your feedfeedOn social media platforms, a user’s feed (home screen) is created by an AI system that predicts what you will find valuable and relevant based on what you have paid attention to, liked, shared, or interacted with. They also suggest popular content and ads in your feed.: 

• With Teen AccountsTeen AccountsAccounts for teen users with certain default privacy settings, optional parental controls, and stricter content filters. Debuted in September 2024., teens can select topics they want to see more of in ExploreExploreA personalized feed of recommended content from accounts a user doesn’t follow. Ads are often included with user content. and their recommendations so they can focus on positive content they prefer
• Add accounts to Favorites and see their posts higher in your feed: When you add an account to your favorites, you’ll see their posts higher and more often. And you can see a dedicated feed of just your favorites to quickly catch up on their posts. There are no suggested posts in this view, and Instagram never shares who’s in your Favorites list. To choose your Favorites, tap the Instagram logo at the top left and add up to 50 friends, family members, creators, or businesses. You can also tap the three-dot menu on any post and then select ‘add to favorites’ directly from your feed.
• See posts from accounts you follow in chronological order: Following shows posts just from accounts you follow, starting with the most recent post first. As with Favorites, there are no suggested posts in this view, and you can see the last 30 days of posts to catchup on what you may have missed. To see posts in chronological order just from the accounts you follow, tap the Instagram logo on Home and choose Following.
• Make suggested posts more relevant for you: Your feed is personalized for you and includes a mix of posts from accounts you follow, and suggested posts from accounts you don’t follow but may be interested in. Instagram also shows you suggested posts in places like Explore, as well as Shop and Reels tabs. Today, suggested posts in feed are one way people discover new creator accounts on Instagram and how creators reach new audiences. Suggested posts are personalized for you based on what you interact with on Instagram, and you can provide feedback so that suggested posts are more relevant to your interests.  
• Use the ‘Not Interested’ Control: When you see a post you don’t find interesting or relevant, tap the three-dot menu and select ‘not interested’ or tap the X at the top right of a suggested post on Home. Tapping ‘Not Interested’ removes the post from your feed immediately, and Instagram will suggest fewer posts like it in the future.  

Snooze suggested posts: Suggested posts in your feed are posts from accounts you don’t follow but may be interested in. If you want to take a break from suggested posts in your feed, you can easily snooze them for 30 days. To snooze suggested posts, tap the X on the top right corner, and then tap 'Snooze all suggested posts for 30 days.' You can also tap the three dot menu and select 'not interested' on a specific post so that Instagram can improve the quality of your suggested posts.

With Teen AccountsTeen AccountsAccounts for teen users with certain default privacy settings, optional parental controls, and stricter content filters. Debuted in September 2024., teens will be placed in the strictest messaging settings, so they can only be messaged by people they follow or are already connected to. 

With Supervision turned on, parents can also see who their teens have been chatting with in the past seven days. They can’t see the content of any DMsDMsA private message sent directly to a user and not posted publicly. Often called a DM for short..

If you think someone’s message or chat sent in vanish modevanish modeA feature that lets people send disappearing messages, photos, videos and other content in Instagram chats. The content sent in vanish mode disappears when someone leaves the chat or turns vanish mode off. on Instagram goes against Community Guidelines, you can report it for up to 14 days after the message disappears, even if you can’t see it anymore. If you report a message more than 14 days after it disappears, the report won’t include that message.  

Sleep mode - On by default with Teen AccountsTeen AccountsAccounts for teen users with certain default privacy settings, optional parental controls, and stricter content filters. Debuted in September 2024. for teens from 10 PM to 7 AM - helps to reduce distractions by muting notifications, changing user activity status and sending an auto-reply if someone DMsDMsA private message sent directly to a user and not posted publicly. Often called a DM for short. during this time period. 

For families with Supervision enabled, parents can block Instagram when sleep mode is enabled. 

You can choose to get push notificationspush notificationsA short message from an app or platform that pops up on a phone’s main screen when the app is not being used. when someone likeslikesA “like” is a button or feature on most social media platforms that allows users to express approval or agreement with a post or piece of content. or comments on your post. If you have notifications turned on, you can also choose accounts that you want to receive notifications about.  

You can adjust (turn off/on or mute) push notifications by adjusting settings in Instagram. 

Alternate topic nudge: Teens under 18 in certain countries will see a notification that encourages them to switch to a different topic if they’ve been looking at the same type of content on ExploreExploreA personalized feed of recommended content from accounts a user doesn’t follow. Ads are often included with user content. for a while. This nudge is designed to encourage teens to discover something new.   

• Parental Supervision: Supervision is a set of tools and insights that parents and guardians can use to help support their teens ages 13-17 on Instagram. Supervision is optional, and both the parent and the teen must agree to participate. When supervision is set up in Family Center, a parent can set time limits, schedule breaks, see their teen’s time spent on Instagram, see their teens followers and who they follow, shared connections, who they’ve blocked or reported, and see the teen’s privacy setting selections.  
• View how much time your teen has spent on Instagram in the last 7 days. If Instagram is used on multiple devices, you’ll see the total time spent using Instagram. You can see both an average amount of time spent per day and see how much time was spent on each specific day. 
• Set a daily time limit for how long your teen can use Instagram. If Instagram is used on multiple devices, time limits apply to the total time spent using Instagram.  

Teens under 16 will require parental permission to change certain default settings. They can request these changes by setting up Supervision.

For more information, see Instagram's Helping Your Teen Navigate Instagram Safely.

Users can manage how much time teens spend on Instagram by setting a daily limit and getting reminders. With Teen AccountsTeen AccountsAccounts for teen users with certain default privacy settings, optional parental controls, and stricter content filters. Debuted in September 2024., teens are notified to leave the app after 60 minutes each day, and teens under 16 will need their parent’s permission to change this notification. 
      
Once the user has reached the time limit, a full screen notification will pop up that lets them know how long they have been on the app and suggests closing the app. At that time, if the user selects the “more options” button they are given the option to extend their time on the app. 

For families with Supervision enabled, parents can change teens’ daily limit and block Instagram after it is reached.