Apple does include ads within the App Store and Stocks apps. Apple states that their advertising platform does not track users or share personal information with companies. 

• Health app data and HomeKit app data are not used to deliver ads.
• Users App Store search and download history are used to serve relevant ads.
• On the Stocks app, ads are served based partly on what users read or followfollowUsers who like or choose to view another’s posts and content. . This includes the topics and categories of the stories read and the publications followed, subscribed to or have notifications enabled. The stories you read are not used to serve targeted ads to you outside these apps.
• Users can view the information Apple uses to deliver relevant ads in Settings. Users can turn off Personalized Ads in Settings to stop receiving targeted ads. Turning off Personalized Ads will limit Apple’s ability to deliver relevant ads but may not reduce the number of ads a user receives. 

For Children: Apple doesn’t serve ads to children under 13 years of age and Managed Apple IDs.

The Kids category of the App store also has strong guidelines and prohibits apps in the category from including third-party analytics or third-party advertising. 

Learn more about Privacy and Advertising.

The Made for Kids section on the App Store is carefully curated to be a great space for children. Every app is reviewed to make sure it does what it says it does. In Content Restrictions, parents can also tap an age range and, just like that, their kids can buy or download only apps appropriate for them — including curated recommendations. When parents enable Ask to Buy, they can approve or decline their kids' app purchases and downloads right from their device. Learn more about Ask to Buy. 

With no ads, no in-app purchases, and strong user privacy protections, Apple Arcade offers a fun and safe gaming experience for users of all ages. Learn more about Apple Arcade. 

The Kids Category on the App Store is a great way for people to easily find apps specifically designed for children ages 11 and under on iPhone, iPod Touch, and iPad. App developers place their app in 1 of 3 bands based on its primary audience. Groupings include 5 and under, 6 to 8, or 9 to 11. In addition, these apps have to meet higher standards that protect children’s data and offer added safeguards for purchases and permissions (e.g., for Camera, Location, etc). 

When parents visit the Kids category, they expect the apps they find will provide only age-appropriate content and protect their children’s data, as well as require a parental gate in order to link out of the app, request permissions, or present purchasing opportunities. Apps in this category should not transmit personally identifiable information or device information to third parties, even in sections of the app that are meant for parents or other adults. In addition, advertisements must be human-reviewed for age appropriateness in order to be displayed. 

Read the App Store Review Guidelines for details and carefully review relevant laws and regulations around child privacy. 

• Review Guideline 1.3 
• Review Guideline 5.1.4 

Expanded guidance in Siri, Spotlight, and Safari Search provides additional resources to help children and parents stay safe online and get help with unsafe situations. For example, users who ask SiriSiriA virtual assistant that uses voice recognition to perform tasks and answer questions on Apple devices. how they can report child exploitation will be pointed to resources for where and how to file a report. Learn more about the expanded Guidance. 

Safety Check is an iOS Setting that helps the user disconnect their iPhone from people, apps, and devices they no longer want to be connected to. Check out this resource to see specifically what information will stop being shared during Safety Check.  

Discover Apple’s everyday Privacy Protections:  

• Private Browsing 
• Passkeys 
• Lock Hidden Albums 
• Safety Check 
• App Tracking Transparency 
• Mail Privacy Protection 

Read more about these privacy protections here.  

Through Family Set-Up: Using Communication Limits in Screen Time, parents/caregivers can choose who their children can communicate with throughout the day and during downtime. 

Users can also block, filter, and report messages on iPhone (see Feed Controls section above).

Focus is a feature that helps users reduce distractions and set boundaries. When a user wants to concentrate on a specific activity, they can customize one of the provided Focus options—for example Work, Personal, or Sleep—or create a custom Focus. Users can use Focus to temporarily silence all notifications, or allow only specific notifications, and informs other people and apps that the user is busy. It can be turned on in Settings > Focus or from the Control Center.

When a user sets a Focus, the icon appears in the status bar and on the Lock Screen, and their status is automatically displayed in the Messages app. When people try to send them a message, they'll see that they've silenced notifications, but they can still notify them if it's urgent. Set up a Focus on iPhone.

Notifications can be managed to minimize interruptions throughout the day. 

• For example, users can manage alerts for a specific app, like mute notifications for an hour, the day, or turn them off entirely.
• Users can mute notifications for an hour, the day, or turn them off entirely. 

Users can also schedule a notification summary, which provides them with a summary of notifications each day so they can catch up when it is convenient for them. The summary is personalized to each user and ordered by priority based on how they use their apps, with the most relevant notifications at the top. Learn more about notifications on your iPhone and iPad.  

Apple provides several ways to change your settings during the day and at night to minimize notifications and distractions. These can be found in Settings > Focus or Screen Time. 

Apple users can utilize settings like Screen Time or Do Not Disturb settings. 

With Downtime, users can set a specific time, like bedtime, when apps and notifications are blocked. Users can choose which apps are accessible or off limits. 

Apple users can utilize FocusFocusFocus is a feature that helps you reduce distractions and set boundaries. modes, like Sleep and Do Not Disturb. Learn more about setting up a Focus on iPhone. 

There are certain apps in the App Store that are programmed to do this. These apps include Time Out, Break Reminders, or Nudge: Daily Reminder. 

Family Setup lets family members who don't have their own iPhone enjoy the features and benefits of an Apple Watch. Family Setup has a mode called Schooltime, which helps ensure kids stay focused and attentive while learning at home or in the classroom. Learn more about Family Setup.

Apple Watch For Kids: Some families choose to give their children a smart watch before giving them a cellphone. Apple offers Apple Watch for Kids, which allows youth to connect with family and friends through calls and messages, use activity goals, and access tools like Emergency SOS, Maps, SiriSiriA virtual assistant that uses voice recognition to perform tasks and answer questions on Apple devices., Alarms and the App Store. Parents/caregivers can identify their childs’ location via "Find My." 

Family Sharing lets a main parent/adult user and up to five other family members share access to services like Apple Music, Apple TV+, Apple News+, Apple Arcade, and Apple Card. Family members access each service from their own Apple IDs, so they see only their own content, preferences, and recommendation. Learn how to Set up Family Sharing.

User roles within Family Sharing:

• Organizer: An adult who sets up a Family Sharing group. The organizer can invite family members, remove family members, and cancel the group.
• Adult: A member of the Family Sharing group who’s 18 years or older.
• Parent/Guardian: An adult member of the Family Sharing group who can help manage parental controls for children in the group. When the organizer adds an adult to the Family Sharing group, they can designate them as a parent or guardian.
• Child or teen: A member of the Family Sharing group under the age of 18. The organizer, parent, or guardian can create an Apple ID for a child who’s too young to create their own.

Once a child or teen is linked to a parent/guardian’s account via Family Sharing, the parent/guardian can set up parental controls on a child’s device. 

Screen Time provides parents/caregivers insight into the time their child spends using apps and on paired device overall. Parents/caregivers will receive a weekly report of device use. Through Screen Time, parents can set parental controls and restrictions on their children’s Apple devices including to limit their ability to download third-party apps. Apple facilitates the creation of exceptions for specific apps, like educational apps and even allows parents to set specific times during the day when apps and notifications are automatically blocked. Learn more about Screen Time.

Within Screen Time Settings, parents/guardians can turn on Content & Privacy Restrictions to manage content, apps, and settings on their child's device. Parents can also restrict explicit content, purchases and downloads, and changes to privacy settings.

Prevent web content: Parents/guardians can add website content filters to iPhones, iPads, Laptops, and other devices that use Apple iOS. These filters can be used to block adult content or other unwanted content from a child’s device. Instructions:

1. Open the Settings app, then tap Screen Time.
2. Tap Content & Privacy Restrictions and enter your Screen Time passcode.
3. Tap Store, Web, Siri & Game Center Content.
4. Tap Web Content, then choose Unrestricted, Limit Adult Websites, or Only Approved Websites.

Ask to Buy: With family sharing, App Store purchases will be billed to the organizers account. Parents/guardians can turn on Ask to Buy for a child/teen’s device.  When a child initiates a purchase, an alert is sent to the organizer, who can review the download and approve or decline it right from the organizer’s device. This applies to both purchases and free downloads. Learn how to Set up Ask to Buy.

Learn more about Apple Watch For Your Kids

Screen Time provides parents and guardians with insight into the time their child spends using apps, visiting websites, and on the device overall, and provides weekly reports to help monitor device use. Parents can use Screen Time to better understand and make choices about how much time their children spend using apps and websites. Through Screen Time, parents can set parental controls and restrictions on their children’s Apple devices including to limit their ability to download third-party apps. Apple facilitates the creation of exceptions for specific apps, like educational apps and even allows parents to set specific times during the day when apps and notifications are automatically blocked. Learn more about Screen Time. 

With Downtime, users can set a specific time, like bedtime, when apps and notifications are blocked. Users can choose which apps are accessible or off limits. 

With App Limits, users can combine individual apps and websites, and even whole categories, into a single, easy-to-manage limit. They are able to set a limit for a group of apps and websites, like games or their kids’ favorite streaming apps. Kids will get a notification when they’ve reached their time limit, so they can quickly wrap up a conversation, save a file, or close a game session before their time runs out – or ask for more time. 

Communication Limits let parents choose who their children can communicate with throughout the day and during downtime, so they can make sure the kids are always reachable.

Communication Safety detects sensitive images or videos that children might receive or attempt to send in Messages, Airdrop, FaceTime messages, Contact Posters in the Phone app, and Photos. If Communication Safety detects that a child receives or is attempting to send content that might contain nudity, it warns them, gives them options to stay safe, and provides helpful resources. Learn more about Communication Safety. 

Using Restrictions, parents can prevent their kids from installing new apps and making in-app purchases. Parents can set up their kids’ devices to limit adult content or open only websites that the parents select. They can even turn off the Safari web browser and install special web browsers that are designed to display kid-friendly content and nothing else. 

Screen Distance uses the TrueDepth camera to detect when a user holds their iPhone closer than 12 inches for an extended period, and encourages them to move it farther away. Screen Distance can help children engage in healthy viewing habits that can lower their risk of myopia and can give people of all ages the opportunity to reduce digital eye strain. Learn more about Screen Distance.