2025 Harnessing the Power of Media in Health Care

Sponsored by the American Academy of Pediatrics (AAP) and the AAP Council on Communications and Media

Format: Live In-Person

Live In-Person activity content is available 02/14/2025-02/16/2025.

Save $150!
Register by January 14, 2025 For Early Bird Rates

Course Schedule
Registration Fees

Register early and don’t miss out!
In accordance with AAP health and safety protocols, space at this course is limited. Register early, as the course may fill, registration may close, and hotel room blocks may sell out, even before the early bird deadline.

Please note: The AAP cannot be responsible for expenses incurred by an individual who is not confirmed and for whom space is not available at the course. Costs incurred, such as airline and hotel penalties, are the responsibility of the individual.

Earn:

• Up to 14.50 AMA PRA Category 1 Credits™
• 10 MOC Part 2 points by successfully completing a reflective assessment

For MOC Points, the reflective assessment must be completed by 03/16/25.

Important Health and Safety Information

• All registrants should review this important health and safety information prior to participating in this course.
• The AAP supports the use of masking, and it will be optional in all meeting spaces.

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MAXIMUM AMA PRA CATEGORY 1 CREDITS™ FOR COURSE: 14.50

Most families gather medical information online and through traditional news outlets. Misinformation abounds, making it important for pediatricians to share evidence-based content in these spaces. You will learn effective engagement strategies including best practices for social media platforms, content curation, storytelling, blog writing, podcasting, video creation, writing for print publications and participating in television interviews. We’ll also explore the use of digital media in advocacy work and share anticipatory guidance for families as they consider their own media habits.

LEARNING OBJECTIVES

At the conclusion of this course, attendees should be able to:

• Be able to use traditional and social media to effectively transmit evidence-based health recommendations to the public.
• Respond competently to requests for interviews on breaking health issues.
• Develop relationships with media organizations to serve as a trusted source of information on issues relating to child health.

By participating in the course, you will be able to:

• Attend 12 general session lectures and 4 question and answer sessions.
• Attend any of the 13 breakout sessions, 4 of which are repeated.
• Ask the faculty members questions about challenges you encounter in practice, either during the scheduled question and answer sessions or during session breaks.
• Access and download syllabus material/presentation slides provided by the faculty.
• Participate in all scheduled meals and breaks, as listed in the course schedule.

Concurrent Breakout Session Selection
You can attend one concurrent breakout session in each time block. To allow more informal interaction with the faculty, attendance in each breakout session is limited and is offered on a first-come, first-served basis.

Camera Training Sessions
One-on-one camera training sessions will be held the morning of Friday, February 14, 2025. These 30-minute sessions will provide you with individual coaching in front of a camera and with tips and pointers for appearing in front of a camera for various situations. Space is limited and you will be able to indicate your interest in participating in a training session during the registration process. If interested, you will be assigned and notified of a specific time for your training session.

Disclosure of Financial Relationships and Mitigation of Conflicts of Interest
The AAP Policy on Disclosure of Financial Relationships and Mitigation of Conflicts of Interest is designed to ensure AAP CME activities are balanced, independent, objective, scientifically rigorous and support safe, effective patient care. All individuals in a position to influence and/or control the content of AAP CME activities are required to disclose to the AAP and subsequently to learners that they either have no financial relationships or any financial relationships with the manufacturer(s) of any commercial product(s) and/or provider(s) of commercial services discussed in CME activities. All potential conflicts of interest are identified and mitigated prior to an individual’s confirmation of service at an AAP CME activity. The AAP is committed to providing learners with commercially unbiased CME activities.

The content of this CME activity does not necessarily reflect the views or policies of the AAP.

Activity Code: CM2501