The Department of Marketing and Publications includes the Division of Product Development, the Division of Publishing and Production Services, the Division of Marketing, the Division of Sales, and the Market Research area.

The Division of Product Development focuses on the identification, acquisition, management, and development of new products.

The Division of Publishing and Production Services provides centralized publishing and production services to ensure consistent Academy identity; proper use of the AAP logo; professional quality; and timely, cost-effective publications.

The Division of Marketing develops marketing strategies and implements promotional campaigns for Academy publications, products, and programs.

The Division of Sales manages publications and publication sales activities for Academy publications, products, and programs.

The Market Research area provides both qualitative and quantitative market research methodologies in product/concept development, branding, and customer satisfaction as well as competitive intelligence research for the Academy.