Campaigns

CDC VERB Campaign is an awareness campaign launched by the Centers for Disease Control and Prevention to encourage positive physical activity among tweens, youth age 9-13. VERB communicates ideas for fun physical activities via television, radio, print, and the Internet as well as out-of-home outlets such as movie theaters, billboards, city buses and in schools. (AAP-supported campaign)

Exercise is Medicine is a campaign designed to make physical activity to be considered by all healthcare providers as a vital sign in every patient visit, and that patients are effectively counseled and referred as to their physical activity and health needs, thus leading to overall improvement in the public's health and long-term reduction in healthcare cost.

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